Matchmaking service business plan

If you want to make an impact in the industry, you should work towards acquiring all the needed certifications in your area of specialization. You are strongly encouraged to pursue professional certifications; it will go a long way to show your commitment towards the business. Certification validates your competency and shows that you are highly skilled, committed to your career, and up-to-date in the market.

These are some of the certifications you can work towards achieving if you want to run your own matchmaking services company;. Please note that you can successfully run a matchmaking services company in the United States and in most countries of the world without necessarily acquiring professional certifications and business license as long as you have adequate experience cum background when it comes to working with people. The essence of having the necessary documentation in place before launching a business in the United States of America cannot be overemphasized.

It is a fact that you cannot successfully run any business in the United States without the proper documentations. These are some of the basic legal documents that you are expected to have in place if you want to legally run your own matchmaking services company in the United States of America;. Starting a matchmaking services company can be cost effective especially if you choose to start on a small scale by running the business from your home or sharing office space.

Securing a standard office space in a business district, running a functional and user — friendly dating services website and purchasing office gadgets and furniture et al are part of what will consume a large chunk of your startup capital. If you choose to start the business on a large scale, you would need to go source for fund to finance the business because it is expensive to start a standard large — scale matchmaking services company with a well-equipped office and over a handful of full — time employees under your payroll. No doubt when it comes to financing a business, one of the first things you should consider is to write a good business plan.

If you have a good and workable business plan document in place, you may not have to labor yourself before convincing your bank, investors and your friends to invest in your business. Here are some of the options you can explore when sourcing for start — up capital for your matchmaking services company;. When it comes to choosing a location for a matchmaking services company, you can choose to locate the business in any location of your choice especially if you are the only matchmaker.

If you only operate a dating website, the services do not require your clients to come to you except for meetings, so it can be located in any location. Most importantly, before choosing a location for your matchmaking services company, ensure that you first conduct a thorough feasibility studies and market survey. This is why it being very important to gather as much facts and figures before choosing a location to set — up your own matchmaking services company.

These are some of the key factors that you should consider before choosing a location for your matchmaking services company;. On the average, there are no special technologies or equipment needed to run an average matchmaking services company except for relevant software apps, computers, internet facility, telephone, fax machine and office furniture chairs, tables, and shelves amongst others and all these can be gotten as fairly used.

When it comes to hiring employees for a standard matchmaking services company with plans to have corporate clients all across major cities in the United States of America, you should make plans to hire a competent Chief Executive Officer you can occupy this role , Admin and Human Resources Manager, Professional Matchmakers and Counselors, Sales and Marketing Officer, Accounting Clerk, and Customer Services Executive.

On the average, you will need a minimum of 5 to 10 key staff members to run a medium — scale but standard matchmaking services company. The business services process an average matchmaking services company adopts is dependent on the organization. It is the practice for matchmaking services company to provide platforms and professional services that has to do with matchmaking eligible singles. The sales and marketing team go out there to market the services offered by the company, and once they are able to convince eligible bachelors and eligible spinsters, the contract documents are signed, logistics sorted out and part payment made.

After the matchmaking is successfully done, the full payment is made. This is applicable to a matchmaking services company that does not operate a functional dating services website where eligible singles sign — up as members, choose a status gold membership, silver membership, bronze membership or diamond memberships et al. These categories of membership status come with different packages. It is important to state that a matchmaking services company may decide to improvise or adopt any business process and structure that will guarantee them efficiency and flexibility; the above stated matchmaking services company business process is not cast on stone.

Generally, running a business requires that you should be proactive when it comes to marketing your goods or services. If you choose to launch a matchmaking services company, then you must go all out to employ strategies that will help you attract customers or else you will likely struggle with the business because there are well — known brands that determine the market direction for the dating services industry. Your marketing strategy should center on reliability, swiftness, pricing, thoroughness, and above all excellent customer service.

You should ensure that whenever your customers hire your services, they will get excellent service. A new Boston-area base serving the metropolitan area was developed. To date, it is the only local database that the corporation owns. The corporation also exclusively owns and operates the national and international databases. In January of , MatchMate added singles' mall features to its home page.

This included a photo gallery and biographical data about singles who posted in a special section called American Ads listed by state. That section grew in the second month to include Canadian and Asian photo personals and will be further expanded to include Russian and Brazilian personals. As more international sites are sold, personals pages will be added as a service to singles who do not wish to undergo matchmaking.

While this portion of the service does not match-make, it accommodates those singles who wish only to view photos and contact other singles. In February of , the advice feature was added to the home page. This page allows singles to ask founder Susan Hamilton, M. Initially, it is a free service.

Special offers and product promotions

Eventually, there will be a nominal charge and the pages will become interactive. Hamilton intends this section to have an educational format in which guided discussions occur. She will monitor the discussion group at specific times, answering and posing questions. Singles' mall pages also include other products and services for singles to purchase. To date, vendors include those who provide books, tapes, newsletters, videos, gifts, and other singlesrelated services.

myniwomanuhi.gq: How to Start a Matchmaking Service Plus Business Plan

Future development goals include multi-media capabilities so that singles can see videos and hear the voices of singles with whom they have been matched. While the technology is available to offer these value-added services, the average user does not have the equipment to receive the presentation.

Are Professional Matchmakers Worth The Price?

Media experts project that it will be another year or two before the average computer will come fully equipped with the necessary tools for reception. Available on and off the Internet.

DESCRIPTION OF COMPANY

One-on-one, personalized services for singles who have more complicated needs. Involves personal interviews and more detailed screening of matches. Availability of enhanced services is at owner's discretion. Not available in all locations. National and international databases.

Browse a photo gallery and leave E-mail for singles. Available only on the Internet. The video features Susan Hamilton, marriage counselor and founder of the MatchMate system. Many wish to meet other singles for companionship, a relationship, and marriage. Due to the pressures of daily life in America, that goal is becoming more and more complex. Many singles have limited income, as they are single parents and cannot afford expensive services estimated at two to three thousand dollars per year.

A vast number of singles surveyed in the past seven years report that they no longer find meeting people in bars an acceptable method for enhancing their social lives. Fear of meeting someone with a criminal background or criminal intent, fear of meeting someone who is an alcoholic, and fear of being viewed as politically incorrect are all reasons why singles' bars no longer hold the fascination they did in the s. Singles also express concerns about dating people they meet at work. Research suggests that women are more negatively affected by work-place romances, and many corporate policies discourage these liaisons.

MatchMate conducts ongoing polls each year asking singles what they are looking for, what they have tried, and what they hope to find. The responses indicate that the singles population is not just looking for a date. What they especially want is best described as a soulmate. They seek not only a suitable partner, but one who shares interests, goals, habits, and personality. Many have tried number voice personals and found them to be too general and ineffective. As the minutes add up quickly, singles have come to realize that lines can be insidiously expensive.

The concept of screening people for highly desirable elements is appealing, modern, and cost-effective. Using services to find a romantic partner is no longer viewed as an act of desperation or for the "lonely heart. As the singles population increases, the opportunity to meet others decreases, leaving a void filled by matchmaking services. If the service is reasonably priced and matches specific traits and characteristics, the inclination of today's single is to join, rather than be increasingly shut out of social contact. To reach this segment of the population, the ideal method is to place display advertising in daily newspapers, especially the weekend entertainment sections.

These entertainment pages draw the attention of singles who are looking for weekend activities. One ad placed in a "weekender" has a shelf-life of the entire weekend, providing maximum exposure for the dollar. Singles newspapers also produce strong response and further target the market share each MatchMate owner seeks. The presence of other services does not pose competition problems. Actually, MatchMate is more of a threat to the competition than vice-versa.

They merely serve as another alternative for the single who wants to diversify the search. Ad placement near the number pages is beneficial and productive. Arts and entertainment publications also draw the single reader and provide a format for MatchMate ads. These publications are usually weeklies, providing seven days of exposure for one placement, and costs are often below that of the daily paper. Arts and entertainment ads are not a replacement for the major daily, but a supplement to the main form of advertising.

Direct mail is a prime form of marketing the MatchMate name and service. Inexpensive post cards outlining the advantages of this unique form of matchmaking are sent to singles in a targeted community. Mail lists can be obtained from list brokers or lists can be cross-referenced from business or client lists the owner has accumulated. Lists can be developed by driving through upscale apartment complexes, recording apartment building numbers and individual apartment numbers, then sending a mailer marked "resident" to each person.

It isn't necessary to know the name of the occupant. Some indicators suggest that upper-end town homes and apartments actually hold the bulk of the singles population in most communities. The marketing pieces go directly to the occupant and can be passed along to family and friends. Discount coupons are incorporated so occupants feel they are getting a better price and are more apt to join. Each piece is marked with a two-week coupon mandating an immediate response.

Pundits of advertising report that the wise advertiser "hits" the prospect with material three times. The MatchMate business plan includes second and third mailers to prospects who did not join the service after requesting information. Page 1 of 1 Start over Page 1 of 1. Don't see what you're looking for? There was a problem completing your request.

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Starting a Matchmaking Service Business – A Complete Guide

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